Copywriting for complex women.
Tell me all about it.
HI! I’m Mary Diaz.
Copywriter + Emergent* Marketing Strategist
I write powerful copy that sells your story but not your soul.
*Emergent: “How we intentionally change in ways that grow our capacity to embody the just and liberated worlds we long for.” -adrienne maree brown / Emergent Strategy
I work with complex women.
Visionary multipreneurs, renegade business owners, healers, makers, witches & bitches...
you know who you are.
You’ve built your business on authenticity, integrity and a whole lotta heart.
You’re not selling snake oil and you’re not trying to dupe a million folks into liking some fake picture of your like-totally-not-staged-look-how-perfect-my-life-is-kitchen-counter.
You’re a raw and real human being building a visionary online business in this soup of mediocrity we call the web.
First of all, Congratulations. You’re already brave and inspiring.
But in this digital soup (or is it porridge…? I dunno, something dull and dense), it can be tough to find people who get you. Conventional online marketing—what I call the GAB (that ‘Generically Aggressive Babble’ that’s everywhere lately) definitely can’t hang. They’re the guys who love to cram your life’s work into pithy sales funnels and soulless conversion formulas. They care more about metrics than humans. Maybe you’ve tried doing it their way (I won’t blame you, they sure make a lot of big ah hem empty promises) but something about it just felt…gross.
Well, your intuition is ON POINT.
it is gross
Traditional copywriting formulas are coercive, soulless and rely on shame and manipulation.
Most marketing language aims to trick people by manufacturing authority, false scarcity and leveraging social triggers to bully people into buying as much and as quickly as possible. They feed on people’s fears and insecurities.
So, of course this doesn’t feel aligned with who you are. And it’s not how you want to do business. In fact,
it’s exactly the opposite of the authentic, inspired badassery you’re bringing to a world thirsty for your magic.
Enter: moi.
Hi, I’m Mary. I help visionaries like you write powerful copy that aligns with your values and gives voice to your vision without all the bullshit. You don’t need to sacrifice your integrity to the insta-ghouls to thrive online.
Owning our complexity supports the evolution of our business practices.
And it helps us sell.
