blah, blah, blah
CONVENTIONAL ONLINE MARKETING IS GROSS.
(no offense)
The traditional online marketing and copywriting industry is soulless, formulaic and manipulative. I’ve started calling it the GAB, you know, that generically aggressive babble flooding our online spaces.
The GAB helps create our anxious, insatiable consumer culture.
GENERIC
Relies on cheap tricks and out-dated formulas.
Sees the things that make you special as liabilities, not assets.
Promotes social conforming and prioritizes dominant voices, further compounding marginalization of BIPOC.
AGGRESSIVE
Leverages shame: you’ll stay poor/fat/stupid/ugly unless you buy now!
Intentionally creates “pain point triggering” and uses fear to make people buy.
Uses scarcity and agitation to bully people into emotional states. Purposely uses language to provoke fear, worry. Catastrophizes.
BABBLE
Manufactures false, unearned authority.
Uses social privilege and leisure to claim ‘expertise’ and coerce people into buying.
Uses likeability (I’m so sweet and relatable, how could I possibly take advantage of you?) and relentless toxic positivity to manipulate and override consent.
YOU’RE TOO SMART, TOO SAVVY & TOO NUANCED FOR THIS.
I want to empower you to do it a different way. You absolutely can market your business without selling your soul to the GAB. In fact, as business owners and change makers, I believe we’re obligated to lead the way in shifting online culture toward honesty, equity and integrity. Be the leader you know you are by not selling yourself and your work short.
I can help you step into your exquisite complexity and take ownership of your brilliance with every word.