The Potency Immersion
articulate + embody the voice of your life’s work
Finding the right language for your life’s work is one thing.
actually Using your voice is another.
The Potency Immersion supports you to do both.
A sensual intensive for Complex Women
ready to articulate the voice of their life's work
and become the person they need to be to bring it to the world
You're not just running a business,
You're building courageous culture and forging imaginative new paradigms.
This isn't just work.
It's the work. Your life's work.
It's powerful.
It's important.
….And damn if it isn't tricky.
You know what you've got to bring this world is exquisitely unique and in deep service to those who need it, but somehow when you put it into words-on-the-internet it feels...flat. Impotent. Not quite right and not nearly as magical as you know you are.
You worry you're either parroting what everybody else in your industry is saying... or making absolutely no sense.
You’re convinced you have to simplify and temper the complexity of your work to make it make sense online.
Creating content starts to feel like a herculean task. You get obsessed with trying to get it right by finding the perfect social media strategy or outsourcing it to a copywriter (ask me how I know)...then get frustrated and ignore it completely, hoping to float your business on referrals and I dunno, tear off flyers at Starbucks?
Anything. But. Reels.
Worst case: you start to doubt your own brilliance.
First off, cut that out. You know you've got better things to do than waste time in doubt and overwhelm; helllllllo, your life's work is waiting. (And if it's anything like the rest of ours... its raucous siren call only grows louder)
There are 2 parts to this problem.
The Potency Immersion helps with both.
#1 The first is knowing what to say.
By that I mean, codifying a specific nomenclature imbued with the precise tone and razzle-dazzle of your inimitable life's work.
A linguistic aesthetic all your own.
I call this your Brand Lexicon, it brings your work into sharp focus and puts the secret in your sauce.
By that I mean,
the Brand Lexicon is a skeleton key to unlocking easeful, impactful messaging and copy. It’s how we get to the strongest form of your idea. aka. the magic in your sauce.
“The cherry on top of this incredible copy: the Brand Lexicon! Whenever I'm having a slow content day or have to pull a promo post out of nowhere, I dip into my Lexicon and voila - golden copy in under 5 mins.”
—Ellie Barclay Business Vibrancy Coach
The Brand Lexicon gives you the foundational language to:
Show up consistently actually sounding like your radical, quirky, badass self (without falling into the “waaah I’m too much/not enough” sinkhole of doom)
Codify the precise lingo that anchors and illuminates your work—so you're free for extemporaneous riffs, rambles, and rhapsodies in your day-to-day content (without losing the thread of what you're here to tell and sell)
Connect to your humans and speak your magic clearly into their tender, yearning hearts (without feeling gross about selling to them)
Evolve and iterate the voice of your life's work, as the living, seething entity it is (and stop stressing about trying to cryogenically freeze it in time in the name of clarity)
I've developed this process through years of working with clients struggling to harness and articulate complex, nuanced bodies of work. When you take the time to develop your Brand Lexicon, you anchor your work in its own unique language— making it much easier to embody and express what you're here to do.
Which leads us to the second part of the problem:
#2 actually saying the thing
A sad/common story:
A brilliant client invests 5 figures on copywriting services
They're thrilled, tears of joy—ecstatic with the delivered copy
They say the fated words: "I've never felt so seen!"
Hooray! and also...YIKES.
Just when they've got what they need to fully stand in the power of their amazing work...
>>crickets<< They freeze.
"Who tf am I to say all this/ hold all this power/ be this person?"
Cue the existential doom…
Alas, feeling seen in the right words can be very confronting.
Finding the right language is one thing.
Using your voice is another.
The Potency Immersion supports you to do both.
“My sessions with Mary were some of the most powerful I’ve ever experienced— there’s something very magical that happens in her presence”
—coaching Client: Montreal
“Because of the experiential and somatic nature of this work, I feel this imprint of change in how I relate to myself and the world very palpably.”
—coaching Client: Los Angeles
Here’s how it works:
The Potency Immersion looks a bit like a souped up VIP day. It's really a 3 week creational helix; part systems, part magic. Like all peak creative emergence; it's situated at the intersection of the tangible and etheric, containment and freedom, yang and yin.
(4 hours)
This is the deep dive. We begin in the tangible realm; focused on the precise lingo that animates and anchors your life's work. I will take you through my process of excavating and lassoing your magic words.
I create a spacious, open air, high vibe, generative flow matrix to hold us as we descend into a daylong retreat. Think deep portals of wordstorming, lexical lightening strikes, and discursive detours punctuated by plenty of tea breaks, creative visualization, and sensual nourishment. It's a delicious and fertile realm—where catalytic codes of clarity and precision can't help but bloom forth from your vast, incomparable genius.
Your mindset, energy, and attitude are the anchors to birthing the magic of this process, so we start by grounding, setting intention, and surrendering to the process that wants to emerge. This makes for easeful receptivity, creative flow, and crystalline clarity.
From here, we dive into developing the first draft of your Brand Lexicon. For more on that:
chapter 1 ~ vip day: articulate
chapter 1 ~ vip day: articulate
armature of the Brand lexicon
(what we’ll be working on)
“Mary has an unparalleled ability to venerate the deepest parts of a person and their business. She was able to pull me away from my confusion help me realize how much clarity I already had. She pushed me to go deeper than I could have possibly gone by myself.
She helped me find something even more valuable than clarity. A cauldron of my own wisdom that I can dip into. She helped me embody my own knowing in a world that asks us to play small and scared.”
-Madison Nees- Ritual Body
chapter 2 ~ integrate + embody
chapter 2 ~ integrate + embody
(2 hours)
Getting to the right words is only half the story.
What's the point of having the words if you can't speak up and express with them?
Before we have the precise language, we often claim it's the lack of clarity in our messaging that holds us back. But I've seen it so many times, once we get to the clarity, we're confronted with the real work:
becoming the voice of our words.
The follow-up to our first session happens two weeks later, giving you space to process the work we did on your Brand Lexicon. This also gives you time to feel into all the resistance that may be coming up. And we'll welcome it all!
I'll be supporting you with somatic practices, nervous system work, embodiment exercises and other creative assignments. We'll also have time to make any tweaks or clarifications on the messaging itself—and mostly, we'll be able to make sure all of you is on board and feeling good about what you're here to say.
This session is where it all comes together— where you get to be supported viscerally to become the person your work is leading you to be.
Heya! I’m Mary!
I’m an artist, writer, and complex creative with 2 decades’ experience supporting small businesses and entrepreneurs in languaging the essence of their life’s passion. I have a masters degree in writing—poetry actually, which makes me particularly persnickety about the prosody of language. I relish in the rhythm, intonation, meter, tone—and frequencies coded into the words we employ to create new cultures in our work.
I also have a 4 year professional certification in Radical Aliveness, a unique somatic healing modality rooted in systemic complexity and personal responsibility.
A big part of my life’s work is supporting you to articulate and embody yours.
Emerging Entrepreneurs desiring to build an easeful messaging foundation based on their own unique IP (intellectual property)
Established Entrepreneurs who are done with the messaging spin cycles and content doomholes
Rowdy Creatives who are ready to pivot and refine their own body of work, and become known for their own unique ideas
Courageous Thought leaders and Culture Makers with groundbreaking work that requires new language and new conversations
Not sure if you’re ready for the Potency Immersion? Have questions? One of those folks who just needs to talk it through? Email me Mary@marydiaz.com and we can set up a free chat to work through it together.
Who is the Potency Immersion for?
“Worth every cent! Confident the ROI will come back many fold.
As a creative-perfectionist type, it can be unsettling to collaborate with others who do not engage with a similar taste for quality and beauty. Mary's genius lays in her uncanny ability to listen, elicit, and condense idea's into pearls of wisdom.”
— Alex Foxx Sensual Scientist + Sex Educator
I do not up charge for payment plans. You can choose
3 Monthly Payments: $1,000
or
Pay in Full: $3,000
4 hour Articulate VIP day (+notes +transcripts)
2 hour Integration + Embodiment Session
45 min Closing + Future Casting Session
The potency immersion
“I can't recommend Mary and her work highly enough. My single session with her was absolute magic. It brought so much clarity and validation to the power and potency of my work. I felt so deeply seen and me and my work were so honored and understood in this process. During our session, Mary's incredible magic helped create a new language for my work, words that I wasn't even clear on yet. She has this way of knowing how to ask the right questions— to extract the medicine of my own genius. I felt like she saw my work so deeply—not just through the words but in the energetics.
Mary just has this incredible way of seeing people and their work at their highest, most impactful, most potent and powerful essence. Then she extracts the true essence of all of it and puts it into this beautiful, eloquent linguistic bow so you can share it with the world. I'm so in awe of her ability and brilliance and think anybody who is stuck overthinking it all should trust in themselves and in her because it’s true magic and medicine for this world.”
—Hannah B King Soul Teacher + Embodiment Coach for Visionary Leaders
I know it can be scary to step into this work at this level. I know you’re scrappy and brilliant and probably have that I-can-do-it-all-myself attitude which sure, is definitely handy as an entrepreneur. But you know what else is handy? Getting precise, expert support where it truly counts.
Your work is already brilliant, The Potency Immersion is an opportunity to finally articulate and embody that brilliance—so you can sell it to the world and thrive.